Our Philosophy

Guided Play + Safe Environment = The Science of SwimPlay®

Every parent wants the best for their kids. It’s why development books, educational DVDs and parenting courses are so popular. But it’s all so overwhelming. So what works the best? Well, science says the foundation for a child’s cognitive growth is rooted in two key factors: a safe environment and learning through guided play at any age. Yes, play. This is how kids develop the skills that ultimately give them the courage to dive into new experiences.

The fact is your child’s potential is in there. Sometimes you just need to add water.

Goldfish Swim School was created by parents, for parents, with this goal in mind — to give kids the platform to build essential life skills that will help them make waves in life. We’ve created an inviting and safe place where kids overcome their fears, learn to swim, respect the water and have lots of fun while doing it. Our award-winning tropical environment and shiver-free pools are simply the fun backdrop for where kids do some serious growing and learning. So while we’re focused on the serious stuff, your family will be focused on the fun. It’s what we call The Science of SwimPlay®.

It’s about momentum. Forward movement, growth. It’s about showing kids that they are something, will be something and, whether that’s the next president or a role in the school play, that something will be undeniably them. As parents, we know there’s no greater feeling than the pride that comes with witnessing your child accomplish new skills — that’s why we’re always celebrating at Goldfish. Because every little dose of achievement adds up to big self-esteem. And after all, life is one big pool. At Goldfish Swim School, we’re here to give kids the courage to dive in.

Call to learn more about our philosophy and our values.

Find Your Location

What Is The Science of SwimPlay?®

The Goldfish model teaches through reinforcement in a safe, fun environment. Our main focus is water safety, while simultaneously fostering a love of swimming, so while we’re focused on the serious stuff, our members will be focused on the fun. It’s what we call The Science of SwimPlay®.

We believe in providing extraordinary swim lessons in a child-friendly environment. Contact us today to learn more!

Hear From Happy Parents

  • Goldfish Swim School Testimonial Image - 1
    We wanted to let you know about the fantastic experience we have had this summer with Coach Mike at your Birmingham location. Our two children, Avery(6) and Connor (5) were non-swimmers when we came to Goldfish in June of this year. We wanted the kids in Goldfish's Jump Start Clinics and began the journey of every day swim classes with Coach Mike.
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  • Goldfish Swim School Testimonial Image - 2
    My 4-year-old daughter has been attending Goldfish Swim School for the past few years. As a result the wonderful environment at Goldfish - excellent and cheerful teachers, warm water and air, and positive, child-oriented atmosphere - she quickly learned to love the water and feel entirely at home in the pool.
    Read More

Our Core Values

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