Our Philosophy

Guided Play + Safe Environment = The Science of SwimPlay®

Every parent wants the best for their kids. It’s why development books, educational DVDs and parenting courses are so popular. But it’s all so overwhelming. So what works the best? Well, science says the foundation for a child’s cognitive growth is rooted in two key factors: a safe environment and learning through guided play at any age. Yes, play. This is how kids develop the skills that ultimately give them the courage to dive into new experiences.

The fact is your child’s potential is in there. Sometimes you just need to add water.

Goldfish Swim School was created by parents, for parents, with this goal in mind — to give kids the platform to build essential life skills that will help them make waves in life. We’ve created an inviting and safe place where kids overcome their fears, learn to swim, respect the water and have lots of fun while doing it. Our award-winning tropical environment and shiver-free pools are simply the fun backdrop for where kids do some serious growing and learning. So while we’re focused on the serious stuff, your family will be focused on the fun. It’s what we call The Science of SwimPlay®.

It’s about momentum. Forward movement, growth. It’s about showing kids that they are something, will be something and, whether that’s the next president or a role in the school play, that something will be undeniably them. As parents, we know there’s no greater feeling than the pride that comes with witnessing your child accomplish new skills — that’s why we’re always celebrating at Goldfish. Because every little dose of achievement adds up to big self-esteem. And after all, life is one big pool. At Goldfish Swim School, we’re here to give kids the courage to dive in.

Call to learn more about our philosophy and our values.

What Is The Science of SwimPlay?®

The Goldfish model teaches through reinforcement in a safe, fun environment. Our main focus is water safety, while simultaneously fostering a love of swimming, so while we’re focused on the serious stuff, our members will be focused on the fun. It’s what we call The Science of SwimPlay®.

We believe in providing extraordinary swim lessons in a child-friendly environment. Contact us today to learn more!

Hear From Happy Parents

  • Goldfish Swim School Testimonial Image - 1
    I used to drag my son to his swim classes. With Goldfish, he is actually looking forward to go every week! He specially loves the warm(er) water and he describes the area as “fancy” with always a summer vibe. My daughter who is 4 never had feelings of apprehension. She was comfortable in the water on her 1st ever class. Big kudos to her instructors who are very compassionate!
    Read More
  • Goldfish Swim School Testimonial Image - 2
    My 4 year old never wanted to go in the water without a floatation device and now he is actually swimming!! Thank you so much Ailem and Goldfish Swim School Evanston!! Now he moved up a level and still loves his lessons and teachers!!
    Read More

Our Core Values

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