Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial, life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, for owning a business, and for the chance to make a difference in the lives of children.

Instructor speaks to a child holding swim rings

Are you ready to join our family and change lives? Fill out this form to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

Inc. 5000 Fastest Growing Companies
Entrepreneur's
Top Franchises #1 in Category
Entrepreneur's Top Brand - Multi-Unit Owners
Entrepreneur's Best of The Best Franchise
Franchise Business Review Top Franchises Satisfaction Award^®
Franchise Business Review Top Recession-Proof Franchise

Our Core Values

We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust

Our Philosophy

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay^® to produce successful students, and this proven process translates to success for our franchisees.

Check Out Our Open Territories

With such amazing growth, territories are becoming limited. Open territories are available in California, Dallas, Ontario, Ottawa, Vancouver and within several of our existing markets. Check out our available markets and we would be happy to do a territory check for you.

The 6 Golden Steps to Ownership

Step 1
Initial Webinar
Step 2
Financial Pre-Approval
Step 3
Prospective Franchisee Presentation
Step 4
Discovery Day
Step 5
Franchise Award
Step 6
On-Boarding & Goldfish University

Learn About Our Steps

Swimming is Essential

Swimming is an essential skill that all children should learn, both to keep them safe and for active enjoyment. Sadly, according to the CDC - drowning deaths are the leading cause of death for those aged 1–4. Goldfish Swim School is committed to changing this one child at a time. Through our in-school curriculum and exclusive W.A.T.E.R. Safety education, which we do for FREE in the community, you can help prevent these tragedies.

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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What Our Franchisees Are Saying

“Really a day in the life is just making sure you are meeting the end goal which is running a successful business that teaches kids to be safe in and out of the water. If we are achieving that each and every day, then we are winning.” - Katie and Lars Grisley - Multi-Unit Owner
“As we looked around and spoke to bankers and other folks in the industry that fit our criteria - over and over Goldfish came up. It’s the #1 swim school in the category.” - Ken Merideth - Multi-Unit Owner
“We were looking for something to do as a family that would provide a future for us that we could depend on. I think what attracted us to Goldfish was the ability to make a large impact on our community.” - Gina Jacobs Thomas - Multi-Unit Owner
“Personally, I like the freedom to dictate how I work. I like that flexibility.” - Rosanna Casper - Multi-Unit Owner
“There is a lot of pride in our market representing Goldfish. Just being able to bring swimming lessons to the community and keeping kids safe in the water - there aren’t many businesses where you can have that effect on the community.” - Anthony Pistilli - Multi-Unit Owner
“We were looking for something new and wanted to create wealth for our children. We looked into different avenues to do that. Once we found Goldfish, we were very excited. I think since we are both healthcare providers we were encouraged by the mission for ” - Joseph Goodly and Rachelle Nurse
“The Goldfish corporate teams give you everything you need to know and the support is amazing. It wasn’t an easy decision for me, but I have zero regrets. I am so happy I took the leap.” - Larisa and Jeffrey Posner - Multi-Unit Owner

Start the Process to Become a Goldfish Franchisee!