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Our Core Values

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Goldfish Swim School Franchise

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, and for the chance to make a difference in the lives of children.

Are you ready to join our family and change lives? Call (248) 801-1850 to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

It's not just a passion for kids or a passion for swimming... it's a special passion for changing lives.

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Our Unique Story

The 6 Golden Steps to Ownership

  • 1
    Initial Inquiry

    Complete the initial interest form

  • 2
    Initial Phone Call

    Get to know the Goldfish Swim School team

  • 3
    Pre-Qualification

    Complete Financial Pre-Qualifications

  • 4
    FDD Review Call

    Review of Franchise Disclosure Document

  • 5
    Executive Conference Call

    Meet with Members of the Executive Team

  • 6
    Discovery Day

    Attend Discovery Day at Goldfish Swim School HQ

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What Our Franchisees Are Saying

  • Goldfish Swim School
    Image of Jennifer and Tim Casper
    "We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office."
  • Goldfish Swim School
    Image of Gina and Ryan Bewersdorf
    "Goldfish Swim School puts good into the world. The safety of the children comes first and is seen throughout the training and curriculum in place. It is a family-oriented business that cares about the franchisees and teams that run the schools on a daily basis."
  • Goldfish Swim School
    Image of Manuel Alex
    "Having both grown up around the water, we know how important water safety skills are and are so thrilled to be able to help instill life skills in the kids we teach. Goldfish was a phenomenal resource for us to bring to our community. We are so happy to have a place here for all families while building a business and life for our own."
  • Goldfish Swim School
    Image of John Schwab
    "I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy."

Water You Waiting For? Learn More Today!

We would love to hear from you! To begin the process, simply complete the application below. Once we receive and review your application, we will follow up via e-mail to set up an introductory call to get started!

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