It’s the Differences that Make Us Great!

All franchise systems offer some kind of training and brand support. At Goldfish Swim School, it’s our differences that make our franchise system strokes ahead. And our members think so too! Our Net Promoter Scores are comparable to the world’s leading brands, including Starbucks and Apple.

Unlike our competition, our perpetual model for swim lessons builds consistency and success for our students and strong cash flow performance for you. As a subscription-based business the franchisee brings in most of its revenue early in the month when the monthly subscription price is paid by the customer. Perpetual lessons also allow new members to begin lessons at any time, allowing you to realize that revenue immediately.

Then there are our facilities, designed for pure enjoyment for parents and children. Our vibrant tropical theme, the 90-degree shiver-free pool, the changing huts built for families, our swimsuit dryers, and hair drying station are a few of the details that make it hard to compete with Goldfish. We believe the look and feel of our facilities show the premium nature of our brand. We are truly a fin above the rest.

With more than 128 schools open in 32 states and Canada, and almost 15 years in franchising, our system has a proven track record of first in class support for our franchisees. Our Goldfish Franchise Services helps you throughout your franchise ownership. Our team provides extensive support from construction, to operations, training and marketing in both the pre-opening phase and after opening during your journey with Goldfish. We are with you every step of the way, including, providing you with benchmarks needed to make decisions on scaling your business, and ongoing team training as you grow. This level of franchising experience and the longevity of our brand put us at the top in our industry.

Our digital marketing performance is unmatched as well. Goldfish is the industry leader in digital marketing share of voice- making us the most visible swim lesson brand on the internet.

An Eternal Need. A Great Target Audience.

Guided Play + Safe Environment = The Science of SwimPlay®

Every parent wants the best for their kids. It’s why development books, educational DVDs and parenting courses are so popular. For parents this can be so overwhelming. So what works the best? Well, science says the foundation for a child’s cognitive growth is rooted in two key factors: a safe environment and learning through guided play at any age. Yes, play. This is how kids develop the skills that ultimately give them the courage to dive into new experiences.

The fact is a child’s potential is in there. Sometimes you just need to add water. That's where Goldfish Swim School comes in - our swimming lessons for kids are based on the philosophy that children learn through play. This positive, consistent instruction, helps with retention and revenue.

Many franchise concepts start off leveraging a fad or trend as the foundation for their brand. Not Goldfish. When Jenny and Chris McCuiston founded the first Goldfish Swim school, it was with the knowledge that the need for positive swim instruction was eternal. Swimming is a fundamental “life skill” every child should have. Our core audience sees their role as parents as “curators of experiences” for their children. They research programs and opportunities for their kids and are looking for the best experiences they can find. Goldfish Swim School offers both the child and the family a GOLDEN EXPERIENCE that goes well past swim instruction. It helps the child holistically from a physical and mental health perspective. As the premier provider of swim instruction in the U.S., Goldfish is a trusted brand by parents and excels through its smart marketing strategy and word of mouth . Our strategic partnerships help further endorse our brand—partners like USA Swimming Foundation, Speedo, and The National Drowning Prevention Alliance. Brand Ambassadors have joined our team to share about Goldfish’s program, including Dr. Molly O’Shea and Olympic Gold Medalists Ryan Murphy and Cullen Jones. A strong brand can be seen by the company it keeps, and Goldfish is in good company.

As a leadership team at Goldfish Swim School, we work each day to maximize our offering and improve our operations, so franchisees have the best programs and tools to run their business. Each quarter, come back and we will share our State of the Company Podcast so you can learn more about our strategic plans.

Footnote: https://customer.guru/net-promoter-score/top-brands

Jump Into Deeper Waters With Our State of the Company Podcast

Meant to be a deeper dive for investors considering an investment in Goldfish Swim School, our quarterly State of the Company Podcast is created immediately following our quarterly leadership planning sessions and will give you insights on the direction of the company. Check back each quarter to see how our plan is progressing.