It’s the Differences that Make Us Great!
All franchise systems offer some kind of training and brand support. At
Goldfish Swim School, it’s our differences that make our franchise
system strokes ahead. And our members think so too! Our Net Promoter Scores
are comparable to the world’s leading brands, including Starbucks
Unlike our competition, our perpetual model for swim lessons builds consistency
and success for our students and strong cash flow performance for you.
As a subscription-based business the franchisee brings in most of its
revenue early in the month when the monthly subscription price is paid
by the customer. Perpetual lessons also allow new members to begin lessons
at any time, allowing you to realize that revenue immediately.
Then there are our facilities, designed for pure enjoyment for parents
and children. Our vibrant tropical theme, the 90-degree shiver-free pool,
the changing huts built for families, our swimsuit dryers, and hair drying
station are a few of the details that make it hard to compete with Goldfish.
We believe the look and feel of our facilities show the premium nature
of our brand. We are truly a fin above the rest.
With more than 128 schools open in 32 states and Canada, and almost 15
years in franchising, our system has a proven track record of first in
class support for our franchisees. Our Goldfish Franchise Services helps
you throughout your franchise ownership. Our team provides extensive support
from construction, to operations, training and marketing in both the pre-opening
phase and after opening during your journey with Goldfish. We are with
you every step of the way, including, providing you with benchmarks needed
to make decisions on scaling your business, and ongoing team training
as you grow. This level of franchising experience and the longevity of
our brand put us at the top in our industry.
Our digital marketing performance is unmatched as well. Goldfish is the
industry leader in digital marketing share of voice- making us the most
visible swim lesson brand on the internet.
An Eternal Need. A Great Target Audience.
Guided Play + Safe Environment = The Science of SwimPlay®
Every parent wants the best for their kids. It’s why development
books, educational DVDs and parenting courses are so popular. For parents
this can be so overwhelming. So what works the best? Well, science says
the foundation for a child’s cognitive growth is rooted in two key
factors: a safe environment and learning through guided play at any age.
Yes, play. This is how kids develop the skills that ultimately give them
the courage to dive into new experiences.
The fact is a child’s potential is in there. Sometimes you just need
to add water. That's where Goldfish Swim School comes in -
our swimming lessons for kids are based on the philosophy that children
learn through play. This positive, consistent instruction, helps with retention and revenue.
Many franchise concepts start off leveraging a fad or trend as the foundation
for their brand. Not Goldfish. When Jenny and Chris McCuiston founded
the first Goldfish Swim school, it was with the knowledge that the need
for positive swim instruction was eternal. Swimming is a fundamental “life
skill” every child should have. Our core audience sees their role
as parents as “curators of experiences” for their children.
They research programs and opportunities for their kids and are looking
for the best experiences they can find. Goldfish Swim School offers both
the child and the family a GOLDEN EXPERIENCE that goes well past swim
instruction. It helps the child holistically from a physical and mental
health perspective. As the premier provider of swim instruction in the
U.S., Goldfish is a trusted brand by parents and excels through its smart
marketing strategy and word of mouth . Our strategic partnerships help
further endorse our brand—partners like USA Swimming Foundation,
Speedo, and The National Drowning Prevention Alliance. Brand Ambassadors
have joined our team to share about Goldfish’s program, including
Dr. Molly O’Shea and Olympic Gold Medalists Ryan Murphy and Cullen
Jones. A strong brand can be seen by the company it keeps, and Goldfish
is in good company.
Insights from Goldfish Swim School’s Leadership Team
As a leadership team at Goldfish Swim School, we work each day to maximize
our offering and improve our operations, so franchisees have the best
programs and tools to run their business. Each quarter, come back and
we will share our
State of the Company Podcast so you can learn more about our strategic plans.
Contact us to see if you’re a perfect match. We appreciate your interest in our premier swim school franchise.