Goldfish Swim School Franchising, LLC.
(248) 801-1850

Why Us?

Staying Several Strokes Ahead of the Competition

When our franchisees think of Goldfish Swim School Franchising, LLC, they think of more than just a swim school franchisor. We are a team of individuals passionate about changing lives and saving lives through a proven process our learn-to-swim facilities utilize. Through this time-tested curriculum and philosophy that we call The Science of SwimPlay®, we have discovered that children learn best through guided play and in a safe environment. This philosophy has helped us become the premier brand in this recession-resistant industry.

What Sets Us Apart

Goldfish Swim School franchise system uses methods that are tried and true over a period dating back to the opening of Goldfish Swim School-Birmingham in 2006. Combine these time-tested training and franchising processes with our fun, unique culture and dedicated franchisees, and you have a successful business that swims far ahead of the competition.

From site selection, to design and construction, to first-class training and support - that we provide in a family-friendly environment, it’s easy to see why we have grown to 150+ operating and thriving locations in just 14 years.

Core Values

At Goldfish Franchise, we base everything we do off of a unique set of Core Values that help our swim school franchise locations succeed.

Our core values are as follows:

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We do the right things, make the right decisions, and treat people with Integrity – Compassion – Trust
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!

By living these core values on a daily basis – along with our dedication to our proven curriculum and philosophy – we have the tools you need to run and sustain a Goldfish Swim School franchise.

Watch Jenny McCuistion, co-founder of Goldfish Swim School on Live with Kelly and Ryan during their Summer Camp 2022 series segment.

Screenshot of Live with Kelly and Ryan featuring Jenny M of Goldfish

Are you ready to join the premier swim school franchise that’s making waves? Contact us to learn more.

Goldfish Swim School Franchise

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, and for the chance to make a difference in the lives of children.

What Our Franchisees Are Saying
  • “We were looking for something new and wanted to create wealth for our children. We looked into different avenues to do that. Once we found Goldfish, we were very excited. I think since we are both healthcare providers we were encouraged by the mission for ” - Joseph Goodly and Rachelle Nurse
  • “Personally, I like the freedom to dictate how I work. I like that flexibility.” - Rosanna Casper - Multi-Unit Owner
  • “There is a lot of pride in our market representing Goldfish. Just being able to bring swimming lessons to the community and keeping kids safe in the water - there aren’t many businesses where you can have that effect on the community.” - Anthony Pistilli - Multi-Unit Owner
Read All Testimonials

Our Core Values

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!
  • We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Our Philosophy

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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