Goldfish Swim School Franchising, LLC.
(248) 801-1850

Why Us?

Staying Several Strokes Ahead of the Competition

When our franchisees think of Goldfish Swim School Franchising, LLC, they think of more than just a swim school franchisor. We are a team of individuals passionate about changing lives and saving lives through a proven process our learn-to-swim facilities utilize. Through this time-tested curriculum and philosophy that we call The Science of SwimPlay®, we have discovered that children learn best through guided play and in a safe environment. This philosophy has helped us become the premier brand in this recession-resistant industry.

What Sets Us Apart

Goldfish Swim School franchise system uses methods that are tried and true over a period dating back to the opening of Goldfish Swim School-Birmingham in 2006. Combine these time-tested training and franchising processes with our fun, unique culture and dedicated franchisees, and you have a successful business that swims far ahead of the competition.

From site selection, to design and construction, to first-class training and support - that we provide in a family-friendly environment, it’s easy to see why we have grown to 100+ operating and thriving locations in just 12 years.

Core Values

At Goldfish Franchise, we base everything we do off of a unique set of Core Values that help our swim school franchise locations succeed.

Our core values are as follows:

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We do the right things, make the right decisions, and treat people with Integrity – Compassion – Trust
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!

By living these core values on a daily basis – along with our dedication to our proven curriculum and philosophy – we have the tools you need to run and sustain a Goldfish Swim School franchise.

Watch Jenny McCuistion, co-founder of Goldfish Swim School on Live with Kelly and Ryan during their Summer Camp 2020 series segment.

Screenshot of Live with Kelly and Ryan featuring Jenny M of Goldfish

Are you ready to join the premier swim school franchise that’s making waves? Contact us to learn more.

Territories Available Across the Nation

Goldfish is bringing our swim lessons to kids throughout the U.S. and Canada. Explore our available territories to find one close to you!

What Our Franchisees Are Saying
  • “We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.” - Jennifer and Tim Casper
  • “Goldfish Swim School puts good into the world. The safety of the children comes first and is seen throughout the training and curriculum in place. It is a family-oriented business that cares about the franchisees and teams that run the schools on a daily basis.” - Gina and Ryan Bewersdorf
  • “I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy.” - John Schwab
Read All Testimonials

Our Core Values

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!
  • We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Our Philosophy

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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