Why Us?

Staying Several Strokes Ahead of the Competition

When our franchisees think of Goldfish Swim School Franchising, LLC, they think of more than just a swim school franchisor. We are a team of individuals passionate about changing lives and saving lives through a proven process our learn-to-swim facilities utilize. Through this time-tested curriculum and philosophy that we call The Science of SwimPlay®, we have discovered that children learn best through guided play and in a safe environment. This philosophy has helped us become the premier brand in this recession-resistant industry.

What Sets Us Apart

The Goldfish franchise system uses methods that are tried and true over a period dating back to the opening of Goldfish Swim School-Birmingham in 2006. Combine these time-tested training and franchising processes with our fun, unique culture and dedicated franchisees, and you have a successful business that swims far ahead of the competition. We are proud to be experiencing a 40% year-over-year growth from a location perspective and enrollment growth at our locations as well.

From site selection, to design and construction, to first-class training and support - we provide in a family-friendly environment, it’s easy to see why we have grown to nearly 100 thriving locations in just 10 years.

Core Values

Here at Goldfish Swim School, we base everything we do off of a unique set of Core Values that help our franchise locations succeed.

Our core values are as follows:

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We do the right things, make the right decisions, and treat people with Integrity – Compassion – Trust
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!

By living these core values on a daily basis – along with our dedication to our proven curriculum and philosophy – we have the tools you need to run and sustain a Goldfish Swim School franchise.

Are you ready to join the premier swim school franchise that’s making waves? Contact us at (248) 801-1850 to learn more.

It's not just a passion for kids or a passion for swimming... it's a special passion for changing lives.

What Our Franchisees Are Saying

  • Goldfish Swim School
    Image of Manuel Alex
    "Having both grown up around the water, we know how important water safety skills are and are so thrilled to be able to help instill life skills in the kids we teach. Goldfish was a phenomenal resource for us to bring to our community. We are so happy to have a place here for all families while building a business and life for our own."
  • Goldfish Swim School
    Image of Katie Lee
    "Goldfish Swim School feels like a family! I have worked in corporate America prior to this role and it makes all the difference to feel like you are part of a family and that each and every day we have the opportunity to change a child's life in so many ways."
  • Goldfish Swim School
    Image of Mike Meilleur
    "Goldfish Swim School is committed to their core values and works hard every day to make our system better. That level of dedication and commitment to being the absolute best in class is what continues to motivate us to continue to reinvest in the business with new locations."
  • Goldfish Swim School
    Image of Steve Karapetian
    "Great people. Plain and simple. Everyone who gets involved truly has a passion for the business and is working towards a common goal."

Water You Waiting For? Learn More Today!

We would love to hear from you! To begin the process, simply complete the application below. Once we receive and review your application, we will follow up via e-mail to set up an introductory call to get started!

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