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Why Us?

Staying Several Strokes Ahead of the Competition

When our franchisees think of Goldfish Swim School Franchising, LLC, they think of more than just a swim school franchisor. We are a team of individuals passionate about changing lives and saving lives through a proven process our learn-to-swim facilities utilize. Through this time-tested curriculum and philosophy that we call The Science of SwimPlay®, we have discovered that children learn best through guided play and in a safe environment. This philosophy has helped us become the premier brand in this recession-resistant industry.

What Sets Us Apart

Goldfish Swim School franchise system uses methods that are tried and true over a period dating back to the opening of Goldfish Swim School-Birmingham in 2006. Combine these time-tested training and franchising processes with our fun, unique culture and dedicated franchisees, and you have a successful business that swims far ahead of the competition.

From site selection, to design and construction, to first-class training and support - we provide in a family-friendly environment, it’s easy to see why we have grown to 100+ operating and thriving locations in just 11 years.

Core Values

At Goldfish Franchise, we base everything we do off of a unique set of Core Values that help our swim school franchise locations succeed.

Our core values are as follows:

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We do the right things, make the right decisions, and treat people with Integrity – Compassion – Trust
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!

By living these core values on a daily basis – along with our dedication to our proven curriculum and philosophy – we have the tools you need to run and sustain a Goldfish Swim School franchise.

Watch Jenny McCuistion, co-founder of Goldfish Swim School on Live with Kelly and Ryan during their their Summer Camp 2020 series segment.

Are you ready to join the premier swim school franchise that’s making waves?Contact us to learn more.

It's not just a passion for kids or a passion for swimming... it's a special passion for changing lives.
Learn More About The Science of SwimPlay®

What Our Franchisees Are Saying

  • Goldfish Swim School
    Image of Jennifer and Tim Casper
    "We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office."
  • Goldfish Swim School
    Image of Manuel Alex
    "Having both grown up around the water, we know how important water safety skills are and are so thrilled to be able to help instill life skills in the kids we teach. Goldfish was a phenomenal resource for us to bring to our community. We are so happy to have a place here for all families while building a business and life for our own."
  • Goldfish Swim School
    Image of John Schwab
    "I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy."
  • Goldfish Swim School
    Image of Katie Lee
    "Goldfish Swim School feels like a family! I have worked in corporate America prior to this role and it makes all the difference to feel like you are part of a family and that each and every day we have the opportunity to change a child's life in so many ways."
Read All Testimonials

Water You Waiting For? Learn More Today!

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