Meet the Goldfish Team

Helping You Go for the Gold

While there are many reasons why Goldfish Swim School is the champion choice in the learn-to-swim industry, our leadership team plays a strong role in our brand’s success. We know what it takes to help you be successful and thrive as a valued member of our Goldfish franchise family. Take a closer look at the leadership team dedicated to giving you the resources and support you need to maximize safety and fun for everyone under your tropical roof. We have pooled all our resources together to provide you with a proven process that can help your business succeed. Call for more information about our leadership team.

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    Jennifer McCuiston Visionary
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    As a lifelong swimmer, I have been a proud owner of Goldfish Swim School Franchising, LLC since its formation in June 2008. I have been the company’s visionary as well as a thought leader in designing and executing our swim curriculum since Goldfish Swim School-Birmingham was first formed in October 2005. I served as our Curriculum Director from January 2016 to November 2018 and continue to hold the position of Goldfish’s thought leader today.

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    Chris McCuiston CEO
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    I have proudly been an owner and held the title of CEO since Goldfish Swim School Franchising, LLC’s formation in June 2008. I have also been the manager and CEO of Goldfish Swim School-Birmingham since its formation in October 2005.

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    Andrew McCuiston President
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    I have been a proud owner of Goldfish Swim School Franchising, LLC since its formation in June 2008. I also served as our Vice President of Franchise Development from August 2008 to May 2018 before becoming President of Goldfish Swim School Franchising LLC in May 2018.

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    Matthew Davis Vice President of Finance
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    I have held the role of Vice President of Finance since May 2018. Prior to holding this position, I served as our Director of Finance from November 2016 to May 2018. Before working for Goldfish Swim School Franchising, LLC, I was in public accounting at Plante & Moran in Auburn Hills, Michigan.

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    Bryan Lively Vice President of Operations
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    I have been our Vice President of Operations since May 2018 and served as our Director of Operations between September 2017 and May 2018. Prior to working at Goldfish Swim School Franchising, LLC, I held the position of Vice President of Sales and Customer Success at Crowd Rise in Royal Oak, Michigan from June 2014 to June 2017. From April 2002 to June 2014, I served as the Vice president of Retail, Real Estate and Merchandising for Moosejaw in Madison Heights, Michigan.

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    Shana Krisan Vice President of Marketing
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    I am proud to have been our Vice President of Marketing since May 2018. Between December 2013 and May 2018, I served as our Director of Marketing. Before being welcomed in by Goldfish Swim School Franchising, LLC, I worked for RE:GROUP, Inc., in Ann Arbor, Michigan and held the position of Client Services Director, Franchise.

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    Daniel Israel Vice President of Franchising and General Counsel
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    I have had the pleasure of being the Vice President of Franchising and General Counsel for Goldfish Swim School Franchising, LLC since May 2018. From May 2016 until May 2018, I served as our Director of Franchising and General Counsel. Prior to my time with Goldfish, I was a member of the law firm of, Dawda, Mann, Mulcahy & Sadler, PLC in Bloomfield Hills, Michigan.

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    James Collins Vice President of Curriculum
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    I have had the pleasure of being our Vice President of Curriculum since November 2018. I served as the Regional Sales Director for Eveview Digital in Birmingham, Michigan, from September 2013 to November 2018. I was a swimmer at Oakland University and have for many years been involved in providing stroke technique clinics to swimmers throughout the State of Michigan.

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    Bill Moorman Vice President of Construction
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    I have been the Vice President of Construction since May 2019. I most recently served as Vice President of Construction, Design and Facilities Maintenance for the Fiesta Restaurant Group. I have also previously served as the Vice-President of Construction for both the Steak & Shake and Arby’s restaurant groups.

Why Goldfish?

The Goldfish Swim School Franchise is positioned as the leader in the thriving and profitable children’s education and enrichment market, consistently recognized as one of the fastest-growing companies in franchising.

Water You Waiting For? Learn More Today!

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