Goldfish Swim School Franchising, LLC.
(248) 801-1850

About Us

How One Family Changed the Lives of Many Others

Who are we? Simply put, Goldfish Swim School is the premier learn-to-swim facility dedicated entirely to infants and children, ages four months to 12 years old.

What does our cutting-edge swim school model have that makes us the leader in the industry? We like to think it’s something you can feel the moment you walk in. It’s more than the vibrant colors and tropical environment. More than a curriculum crafted to teach kids how to swim and build their confidence – all while having fun (something we call The Science of SwimPlay®).

More than a shiver-free pool heated to 90 degrees. It’s something unexpected. Something that propels Goldfish Swim School Franchise beyond a typical swim school. It’s not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives by teaching kids how to swim.Text saying Goldfish swim school celebrating 100 schools

We are rather excited about the 100th school opening! Did you know that only 17% of franchise brands make it to 100 locations in their lifetime, and only 1% of those make it to 100 locations within 10 years.

Our Franchise Culture

We understand just how important our franchisees are to our success. Different than many other swim schools, Goldfish Swim School Franchising, LLC is a family-owned business. We create that same family culture with you when you take the plunge with Goldfish Swim School. You will quickly realize that our franchise team will see you as a member of our close-knit family. It’s our goal to help you thrive—and what better way to do that than to establish a friendly and welcoming environment that offers the tools you need to succeed.

Not only do we work hard to create stories for our young swimmers and their families, but we also strive to help franchisees create success stories of their own. Founders Jenny and Chris McCuiston quickly found success when they opened their first facility in 2006 and are proud to have made a name for Goldfish Swim School since 2009 – expanding their family-owned operation across the country. Goldfish Swim School has a proven track record in the swim school industry over the last twelve (12) years.

What It’s Like to Own a Family-Favorite Franchise

Families trust and recommend Goldfish Swim School. Why? Because it’s a learn-to-swim facility founded by a family with the intention of teaching life-changing and life-saving skills. Our curriculum isn’t designed to keep parents paying monthly longer – it’s designed to propel potential and success. It has policies designed by parents to accommodate parents.

When you sign your child up for a program created for ages four months through 12 years and they complete it by age seven, you’re going to want to tell your neighbors and your friends. This word-of-mouth marketing brings in more than business – it helps foster a culture within the community.

Communities across the country love Goldfish Swim School and our franchisees love giving back to their communities by calling in our mascot, Bubbles, to do safety talks around town and at schools, make appearances at birthday parties, and more.

The Goldfish brand is not only nationally recognized and loved by families, but is also unlike any other swim school in the industry. A family-owned business, with a close-knit group of franchisees, and a proven track record in the industry over a eleven (11) year period.

Contact us today for more information. We appreciate your interest in Franchising with Goldfish Swim School.

Goldfish Swim School Franchise

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, and for the chance to make a difference in the lives of children.

What Our Franchisees Are Saying
  • “We were looking for something new and wanted to create wealth for our children. We looked into different avenues to do that. Once we found Goldfish, we were very excited. I think since we are both healthcare providers we were encouraged by the mission for” - Joseph Goodly and Rachelle Nurse
  • “We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.” - Jennifer and Tim Casper
  • “Really a day in the life is just making sure you are meeting the end goal which is running a successful business that teaches kids to be safe in and out of the water. If we are achieving that each and every day, then we are winning.” - Katie and Lars Grisley
Read All Testimonials

Our Core Values

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!
  • We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Our Philosophy

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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