Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial, life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, for owning a business, and for the chance to make a difference in the lives of children.

Instructor speaks to a child holding swim rings

Are you ready to join our family and change lives? Fill out this form to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

Franchise Times Top 200+^® Franchises in
2021
Top Franchises Over $500k #1 in Children’s Fitness
Programs
#11 Fast & Serious Smartest-Growing Brands in
2021 by Franchise Times

Our Core Values

We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life’s accomplishments by remembering to Celebrate!
We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust

Our Philosophy

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay^® to produce successful students, and this proven process translates to success for our franchisees.

Territories Available Across the Nation

Goldfish is bringing our swim lessons to kids throughout the U.S. and Canada. Explore our available territories to find one close to you!

The 6 Golden Steps to Ownership

Step 1
Initial Webinar
Step 2
Financial Pre-Approval
Step 3
Prospective Franchisee Presentation
Step 4
Discovery Day
Step 5
Franchise Award
Step 6
On-Boarding & Goldfish University

Learn About Our Steps

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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What Our Franchisees Are Saying

“We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.” - Jennifer and Tim Casper
“I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy.” - John Schwab
“Goldfish Swim School feels like a family! I have worked in corporate America prior to this role and it makes all the difference to feel like you are part of a family and that each and every day we have the opportunity to change a child's life in so many ways.” - Katie Lee

Read All Testimonials