Goldfish Swim School founders Jenny McCuiston and her husband Chris
Join a Franchise That's Making Waves

Start the Process to Become a Goldfish Franchisee!

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Join the Growth at Goldfish Swim School
  • 250+ Schools Open or in Development
  • 150k Weekly Swimmers
  • Operating in 31 States and Provinces

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial, life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, for owning a business, and for the chance to make a difference in the lives of children.

Are you ready to join our family and change lives? Fill out this form to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

  • Franchise Times Top 200+® Franchises in
    2021
  • Entrepreneur's Top Franchises #1 in Category
  • #11 Fast & Serious Smartest-Growing Brands in
    2021 by Franchise Times

Our Core Values

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!
  • We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Territories Available Across the Nation

Goldfish is bringing our swim lessons to kids throughout the U.S. and Canada. Explore our available territories to find one close to you!

The 6 Golden Steps to Ownership

  • Step 1
    Initial Webinar
  • Step 2
    Financial Pre-Approval
  • Step 3
    Prospective Franchisee Presentation
  • Step 4
    Discovery Day
  • Step 5
    Franchise Award
  • Step 6
    On-Boarding & Goldfish University
Learn About Our Steps

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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What Our Franchisees Are Saying
  • “Great people. Plain and simple. Everyone who gets involved truly has a passion for the business and is working towards a common goal.” - Steve Karapetian
  • “Goldfish Swim School puts good into the world. The safety of the children comes first and is seen throughout the training and curriculum in place. It is a family-oriented business that cares about the franchisees and teams that run the schools on a daily basis.” - Gina and Ryan Bewersdorf
  • “I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy.” - John Schwab