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(248) 801-1850

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Becoming an o-Fish-al Goldfish Franchisee!

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Our Core Values

  • CTA Image - 1 We go above and beyond with every detail to create a GOLDEN Experience!
  • CTA Image - 2 We believe in nurturing a culture that provides WOW! Customer Service
  • CTA Image - 3 We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
  • CTA Image - 4 We meet and exceed expectations so you see Extraordinary Results
  • CTA Image - 5 We make a big deal about life’s accomplishments by remembering to Celebrate!
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Our Philosophy

Goldfish Swim School Franchise

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, and for the chance to make a difference in the lives of children.

Are you ready to join our family and change lives? Call (248) 801-1850 to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

  • Value - 1 Over 100 Swim Schools
    and growing
  • Value - 2 #10 Fast & Serious
    Smartest-Growing Brands     In 2020 by Franchise Times
  • Value - 3 Over 150,000* Swim lessons per week
    systemwide
    *As of March 2020
  • Value - 4 Top Franchises
    Over $500k     #1 in Children's Fitness
    Programs
  • Value - 5 Franchise Times Top 200+® Franchises in 2020
It's not just a passion for kids or a passion for swimming... it's a special passion for changing lives.
Learn More About The Science of SwimPlay®

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Our Unique Story

The 6 Golden Steps to Ownership

  • 1
    Initial Inquiry

    Complete the initial interest form

  • 2
    Initial Phone Call

    Get to know the Goldfish Swim School team

  • 3
    Pre-Qualification

    Complete Financial Pre-Qualifications

  • 4
    FDD Review Call

    Review of Franchise Disclosure Document

  • 5
    Executive Conference Call

    Meet with Members of the Executive Team

  • 6
    Discovery Day

    Attend Discovery Day at Goldfish Swim School HQ

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The Goldfish Process

What Our Franchisees Are Saying

  • Goldfish Swim School
    Image of Katie Lee
    "Goldfish Swim School feels like a family! I have worked in corporate America prior to this role and it makes all the difference to feel like you are part of a family and that each and every day we have the opportunity to change a child's life in so many ways."
  • Goldfish Swim School
    Image of Manuel Alex
    "Having both grown up around the water, we know how important water safety skills are and are so thrilled to be able to help instill life skills in the kids we teach. Goldfish was a phenomenal resource for us to bring to our community. We are so happy to have a place here for all families while building a business and life for our own."
  • Goldfish Swim School
    Image of Mike Meilleur
    "Goldfish Swim School is committed to their core values and works hard every day to make our system better. That level of dedication and commitment to being the absolute best in class is what continues to motivate us to continue to reinvest in the business with new locations."
  • Goldfish Swim School
    Image of John Schwab
    "I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy."
Read All Testimonials

Water You Waiting For? Learn More Today!

We would love to hear from you! To begin the process, simply complete the application below. Once we receive and review your application, we will follow up via e-mail to set up an introductory call to get started!

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