- 250+ Schools Open or in Development
- 150k Weekly Swimmers
- Operating in 31 States and Provinces
Top 200+® Franchises in
Entrepreneur's Top Franchises
#1 in Category
#11 Fast & Serious
Smartest-Growing Brands in
2021 by Franchise Times
Our Core Values
- We go above and beyond with every detail to create a GOLDEN Experience!
- We believe in nurturing a culture that provides WOW! Customer Service
- We meet and exceed expectations so you see Extraordinary Results
- We make a big deal about life’s accomplishments by remembering to Celebrate!
- We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Behind the Business
As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.
At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.
Territories Available Across the Nation
Goldfish is bringing our swim lessons to kids throughout the U.S. and Canada. Explore our available territories to find one close to you!
The 6 Golden Steps to Ownership
Step 1Initial Webinar
Step 2Financial Pre-Approval
Step 3Prospective Franchisee Presentation
Step 4Discovery Day
Step 5Franchise Award
Step 6On-Boarding & Goldfish University
“Great people. Plain and simple. Everyone who gets involved truly has a passion for the business and is working towards a common goal.” - Steve Karapetian
“Goldfish Swim School puts good into the world. The safety of the children comes first and is seen throughout the training and curriculum in place. It is a family-oriented business that cares about the franchisees and teams that run the schools on a daily basis.” - Gina and Ryan Bewersdorf
“I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy.” - John Schwab