Goldfish Swim School founders Jenny McCuiston and her husband Chris
Join a Franchise That's Making Waves

Start the Process to Become a Goldfish Franchisee!

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Join the Growth at Goldfish Swim School
  • 300+ Schools Open or in Development
  • 10 Million Lessons Taught Annually
  • Operating in 31 States and Provinces

Pursue Your Passion for Something More

Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial, life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, for owning a business, and for the chance to make a difference in the lives of children.

Are you ready to join our family and change lives? Fill out this form to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.

  • Franchise Times Top 200+® Franchises in
  • Entrepreneur's
    Top Franchises
    #1 in Category
  • #11 Fast & Serious Smartest-Growing Brands in
    2021 by Franchise Times
  • Franchise Business Review Top Recession-Proof Franchise

Our Core Values

  • We go above and beyond with every detail to create a GOLDEN Experience!
  • We believe in nurturing a culture that provides WOW! Customer Service
  • We meet and exceed expectations so you see Extraordinary Results
  • We make a big deal about life’s accomplishments by remembering to Celebrate!
  • We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust

Behind the Business

As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.

At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Check Out Our Open Territories

With such amazing growth, territories are becoming limited. Open territories are available in California, Baltimore, Dallas, Ontario, Ottawa, Vancouver and within several of our existing markets. Check out our available markets and we would be happy to do a territory check for you.

The 6 Golden Steps to Ownership

  • Step 1
    Initial Webinar
  • Step 2
    Financial Pre-Approval
  • Step 3
    Prospective Franchisee Presentation
  • Step 4
    Discovery Day
  • Step 5
    Franchise Award
  • Step 6
    On-Boarding & Goldfish University
Learn About Our Steps

Swimming is Essential

Swimming is an essential skill that all children should learn, both to keep them safe and for active enjoyment. Sadly, according to the CDC - drowning deaths are the leading cause of death for those aged 1–4. Goldfish Swim School is committed to changing this one child at a time. Through our in-school curriculum and exclusive W.A.T.E.R. Safety education, which we do for FREE in the community, you can help prevent these tragedies.

Water You Waiting For?

We would love to hear from you! To begin the process, simply complete this application. Once we receive and review your application, we will follow up via e-mail to set up an introductory webinar to get started!

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What Our Franchisees Are Saying
  • “We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.” - Jennifer and Tim Casper
  • “Personally, I like the freedom to dictate how I work. I like that flexibility.” - Rosanna Casper
  • “There is a lot of pride in our market representing Goldfish. Just being able to bring swimming lessons to the community and keeping kids safe in the water - there aren’t many businesses where you can have that effect on the community.” - Anthony Pistilli