Our Core Values
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We go above and beyond with every detail to create a GOLDEN Experience!
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We believe in nurturing a culture that provides WOW! Customer Service
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We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
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We meet and exceed expectations so you see Extraordinary Results
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We make a big deal about life’s accomplishments by remembering to Celebrate!
Goldfish Swim School Franchise
Pursue Your Passion for Something More
Family-owned since its inception, Goldfish Swim School is more than a franchise – it’s a business that franchisees truly treasure. Goldfish Swim School is more than an investment to its franchisees – it’s a tropical, family-friendly environment that teaches kids crucial life-saving and life-changing skills. We know what it takes to help a franchisee thrive in this industry and in the franchisee’s community. What we need from you is passion – for kids, for the water, and for the chance to make a difference in the lives of children.
Are you ready to join our family and change lives? Call (248) 801-1850 to learn more about how Goldfish Swim School can help you achieve personal and professional fulfillment.
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$2,056,740 Average
Gross Revenue -
$869,147 Profit Before
Other Expenses -
Over 130,000 Swim lessons per week
systemwide -
Top Franchises
Over $500k #1 in Children's Fitness
Programs
Behind the Business
As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.
At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

The 6 Golden Steps to Ownership
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1Initial Inquiry
Complete the initial interest form
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2Initial Phone Call
Get to know the Goldfish Swim School team
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3Pre-Qualification
Complete Financial Pre-Qualifications
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4FDD Review Call
Review of Franchise Disclosure Document
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5Executive Conference Call
Meet with Members of the Executive Team
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6Discovery Day
Attend Discovery Day at Goldfish Swim School HQ
What Our Franchisees Are Saying
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Goldfish Swim School
"Goldfish Swim School feels like a family! I have worked in corporate America prior to this role and it makes all the difference to feel like you are part of a family and that each and every day we have the opportunity to change a child's life in so many ways."Katie Lee
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Goldfish Swim School
"Having both grown up around the water, we know how important water safety skills are and are so thrilled to be able to help instill life skills in the kids we teach. Goldfish was a phenomenal resource for us to bring to our community. We are so happy to have a place here for all families while building a business and life for our own."Manuel Alex
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Goldfish Swim School
"I loved the idea of running and owning my own business in the community that I live in. It allowed for us to take a chance, forced us to work harder than we probably ever have and to build something in our community that is special – and that's just something that money can't buy."John Schwab
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Goldfish Swim School
"Goldfish Swim School puts good into the world. The safety of the children comes first and is seen throughout the training and curriculum in place. It is a family-oriented business that cares about the franchisees and teams that run the schools on a daily basis."Gina and Ryan Bewersdorf