

- 300+ Schools Open or in Development
- 10 Million Lessons Taught Annually
- Operating in 31 States and Provinces
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2021 -
Top Franchises #1 in Category
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2021 by Franchise Times -
Our Core Values
- We go above and beyond with every detail to create a GOLDEN Experience!
- We believe in nurturing a culture that provides WOW! Customer Service
- We meet and exceed expectations so you see Extraordinary Results
- We make a big deal about life’s accomplishments by remembering to Celebrate!
- We do the right things, make the right decisions and treat people with Integrity - Compassion - Trust
Behind the Business
As a life-long swimmer that achieved national prominence, Jenny McCuiston realized the need for quality swim lessons focused solely on children in a family-friendly environment. She and her husband, Chris, traveled the country and thoroughly researched the learn-to-swim industry before starting a business that would grow to benefit communities nationwide.
At Goldfish Swim School, we recognize the need for quality, fun swim instruction in communities across the United States. We have spent years developing The Science of SwimPlay® to produce successful students, and this proven process translates to success for our franchisees.

Check Out Our Open Territories
With such amazing growth, territories are becoming limited. Open territories are available in California, Baltimore, Dallas, Ontario, Ottawa, Vancouver and within several of our existing markets. Check out our available markets and we would be happy to do a territory check for you.


The 6 Golden Steps to Ownership
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Step 1Initial Webinar
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Step 2Financial Pre-Approval
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Step 3Prospective Franchisee Presentation
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Step 4Discovery Day
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Step 5Franchise Award
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Step 6On-Boarding & Goldfish University
Swimming is Essential
Swimming is an essential skill that all children should learn, both to keep them safe and for active enjoyment. Sadly, according to the CDC - drowning deaths are the leading cause of death for those aged 1–4. Goldfish Swim School is committed to changing this one child at a time. Through our in-school curriculum and exclusive W.A.T.E.R. Safety education, which we do for FREE in the community, you can help prevent these tragedies.
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“We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.” - Jennifer and Tim Casper
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“Personally, I like the freedom to dictate how I work. I like that flexibility.” - Rosanna Casper
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“There is a lot of pride in our market representing Goldfish. Just being able to bring swimming lessons to the community and keeping kids safe in the water - there aren’t many businesses where you can have that effect on the community.” - Anthony Pistilli