The month of May has long held the joy of knowing Summer is soon approaching. As May is recognized as National Water Safety Awareness month, there’s a flurry of activity underway in Goldfish Communities across the country. Families will be headed to the pool, the beach, the lake, and hopefully, keeping in mind the importance of being safe in and around the water.
Learning to swim and practicing water safety at a young age is essential to preventing drowning, especially when there’s a fast-moving adventurous toddler around. Unfortunately, drowning remains the number one cause of unintentional injury-related death among children under 10. Drowning takes the lives of three children under 4 in the U.S. each day. Goldfish Swim School owners across the country work daily to provide a proven, perpetual swim education program to help change these trends.
One of the best benefits of being a Goldfish Swim School franchisee is leveraging our brand’s comprehensive marketing support.
Pivotal in your local marketing outreach is our W.A.T.E.R. Safety program. This program brings our Science of SwimPlay® philosophy into the community to teach children the five key things they need to know when in and around water. As an owner, you’ll receive all the resources to become your community’s expert in Water Safety. Your team will conduct these safety programs at pre-schools and elementary schools, scouting troops, houses of worship, and become the trusted partner of your community’s organizations.
To help create greater engagement with our W.A.T.E.R. Safety during National Water Safety Awareness month, Goldfish Franchise Marketing has created an excellent supplemental program called the Safer Swimmer Pledge. This program aims to reach a much broader audience through local media outlets, social media, and email marketing. For you, the franchisee- this program generates new leads for swimmers. For your community, this program reminds us all, to be mindful around water. For our franchisees, this program is their way to do more in their community and fulfill their mission to keep children safer in and around the water.
When looking for a franchise concept to invest in, the brand is an essential part of the equation. Make sure the stewards of the brand do more than merely market but make a lasting positive impact on their communities.
If you are interested in dipping your toe in the water and learning more about franchise opportunities with Goldfish Swim School, there’s no time like today. Goldfish Swim School owners have the opportunity to build a business and scale using best-in-class programming and technology. Set up an exploratory, no-pressure call and learn more today.