The value in our numbers – How KPIs help fuel growth

With 131 locations in the U.S. and over 100 in development, Goldfish Swim School is the country’s leading learn-to-swim franchise. Recently, Goldfish was recognized as no. 1 in the swimming lessons category and no. 53 overall on Entrepreneur's Franchise 500®, the world's first, best, and most comprehensive franchise ranking. So why does size matter? Is it a prestige thing? Perhaps. The value of our size is the data, and institutional knowledge Goldfish Swim School has to fuel its continued growth and operational improvements.

A look at what numbers can tell you.

Location selection is critical to success.

As the franchisor, we leverage the experience and data from existing schools to help us determine markets for new franchisees to acquire. Goldfish owners receive comprehensive guidance on site selection. At Goldfish, we look well-beyond market demographics. Goldfish has several key factors we share with franchisees when looking their prospective market. And prior to a franchisee signing a lease, our support team or appropriate vendors will perform a market trip to review potential sites as part of our new location support.

Profitability is driven by operational excellence.

With more than 175,000 children swimming in our schools each week, we have tremendous data to help identify best practices in terms of growth, marketing and operations. Each week, our senior leadership team provides updates to owners showcasing KPIs. In addition to benchmark data and management insights, the franchise team provides recommendations and refresher training to help owners navigate their business and maximize results.

Regional and System Benchmarking helps identify individual location aberrations.

Agile planning and support aren’t possible without the needed KPIs and Benchmarks. Seeing current trends and which schools are outperforming or underperforming allows Goldfish to provide immediate customized support. Operations teams and marketing team members meet each day with owners and managers to help optimize their operations and marketing..

Control and insight to navigate growth.

While countless data points are collected daily, it can be too much for an individual owner to manage effectively. That’s why at Goldfish, we provide owners with our proprietary Daily Dive. This daily report includes actionable tasks to improve performance, enrollment, and customer satisfaction, automatically pulling data from our integrated backend system. We know many of our owners have multiple business and personal investments. Goldfish’s Daily Dive is the executive-level data an owner needs to know to help direct their business

Growth is scalable and replicable when you have the data and proven processes in place. If you’re interested in learning more about Goldfish Swim School and how this investment may fit with your personal plans, take a moment to chat with us. Simply fill out the form, and our team will set up a quick 20-minute overview. In 20 minutes, you can see if there’s a potential fit and if your further consideration is worthwhile.

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