How Integrity, Compassion and Trust Are Career Goals at Goldfish Swim School

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At Goldfish Swim School, our core values include having and displaying integrity, compassion and trust at every turn – from the corporate level all the way to the individual franchisees and employees. It's about evoking a feeling, which is part of why Goldfish Swim School franchises stand apart from other franchise opportunities – and why we take such great care in awarding our franchises to those who fit in with our close-knit franchise family.

Do you have what it takes?

  • Integrity (noun): Adherence to moral and ethical principles; soundness of moral character; honesty.

C.S. Lewis once said, "Integrity is doing the right thing, even when no one is watching." He was right.

While some franchise opportunities may try to hoodwink prospects into signing on the dotted line, Goldfish Swim School is transparent on all levels – because we want you to be the right fit for our franchise, in every aspect.

We utilize a thorough award process, including detailing the financial requirements, because we want you to feel confident in your desire and ability to be successful owning a swim school franchise before diving in. We want to know you have the integrity and principles we embody, because it's you – our franchisees – who make Goldfish Swim School the premier brand in the learn-to-swim industry.

When families join Goldfish Swim School, they stay because of what they see on the pool deck – and behind the scenes. They believe in what you present. They see your passion for helping children learn to swim and be safer in the water, and they see that your franchise does things because it's the right thing to do…even when you think no one is looking.

  • Compassion (noun): Sympathetic consciousness of others' distress together with a desire to alleviate it

When Goldfish Swim School began, it was the dream of Chris and Jenny McCuiston. They were a couple who had a passion for swimming and a desire to share that passion to help kids learn how to swim and be safer in and around the water. They took their dream, in 2006, and started the first Goldfish Swim School.

They began franchising Goldfish Swim School in 2009 and now more than 100 franchisees have taken the plunge with the full support of the Goldfish Swim School family – because the co-founders have been there and know what it's like to start fresh. Their compassion for those beginning their journey trickles through from the corporate level, helping ensure each franchisee has the opportunity for success.

On a personal level, to be successful at the helm of your Goldfish Swim School franchise you need to really connect with the families who enter your swim school franchise. Parents may have changing schedule needs, or perhaps their child is having a tough time getting over their fear of getting in the water. Your compassion and understanding to find a way to make things easier goes a long way to making their experience golden and helping them achieve extraordinary results.

  • Trust (noun): Assured reliance on the character, ability, strength, or truth of someone or something

Some franchise opportunities sound appealing, until corporate just throws you in the water to see if you sink or swim. At Goldfish Swim School, we want you to do more than simply get your feet wet – but it's important that you know you can trust us to help you navigate the waters. Because we want you to succeed with your swim school franchise.

Our corporate team is with you from day one to help you reach each milestone in opening your Goldfish Swim School franchise. We provide you with training and support before, during, and after – including ongoing on-site visits to offer support so you can run your business. Goldfish Swim School's track record of success allows you to put your trust in us – so families can put their trust in you.

There may be families who come to Goldfish Swim School with children who have special needs, or who are uncertain about jumping in the water for the first time, or who are just learning as they go. They want to learn how swim, and your ability to instill trust increases their success at learning a lifelong, lifesaving skill.

Dive into the Goldfish franchise world

You can change your life when you own a Goldfish Swim School franchise! We know what it takes to help a franchisee thrive. Got questions? Start the award process today! 

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